Archive | September, 2011

How To REALLY Read the 2011 MDA Telethon Numbers

The MDA Telethon supposedly (according to the MDA’s own statement which has not been validated) brought in $61.5M this year, about $2.5M more than last year. There seems to be an implication being made that the MDA Telethon is more profitable without Jerry Lewis’ involvement, however I believe nothing could be further from the truth. [...]

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Prediction: This 2011 MDA Telethon Is Going To Suck

Here’s why: 1) No Jerry Lewis 2) Telethon was cut from 21 hours to 6 hours, theoretically to: A) Increase the number of stations that will carry it B) To attract higher star quality to perform because they’ll be on prime time Here’s what I’m seeing: -Last year (2010) the MDA Telethon was carried by [...]

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